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December 5, 2019

The Strong Thank You

December 5, 2019

Sunk Cost Bias is something we experience when deciding whether or not to continue investing in something we’ve already spent time, money, or effort into getting. In The Strong Thank You strategy, we use an ethical application of the Sunk Cost Bias to boost your sales conversions and improve other areas of your business.

About Vivid Labs

Vivid Labs is a science-based marketing agency. We focus on conversion optimization, which is the science of improving the performance of a sales or marketing system. We publish our findings and strategies for you to explore and try in your own organization.

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The Hook & Call

An innate human trait known as Confirmation Bias causes us to pay closer attention to things we like or agree with. Take the news, for example: conservatives tend to follow one news source while liberals follow an entirely different one. Is the news between these two channels substantially different? No, it isn’t. The difference lies in the way the facts are presented. With every remark, facial gesture, and literary trope, news providers can present the same fact to two people on opposite sides of the political spectrum – and have them both believe the fact proves a point in their favor.

CERTIFIED TO THE HIGHEST STANDARDS

Team Vivid is certified through all four of MECLABS Research Institute's training programs. Certification under these programs means that our team knows how to plan, launch, and manage a marketing campaign with a proper balance between creativity and statistical proficiency. In short, we stay up to date on all the best ways to make your marketing profitable.

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