Sunk Cost Bias is something we experience when deciding whether or not to continue investing in something we’ve already spent time, money, or effort into getting. In The Strong Thank You strategy, we use an ethical application of the Sunk Cost Bias to boost your sales conversions and improve other areas of your business.
The Strong Thank You
About Vivid Labs
Vivid Labs is a science-based marketing agency. We focus on conversion optimization, which is the science of improving the performance of a sales or marketing system. We publish our findings and strategies for you to explore and try in your own organization.
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Team Vivid is certified through all four of MECLABS Research Institute's training programs. Certification under these programs means that our team knows how to plan, launch, and manage a marketing campaign with a proper balance between creativity and statistical proficiency. In short, we stay up to date on all the best ways to make your marketing profitable.