The Hook & Call

December 6, 2019
Published by Dan Russell

An innate human trait known as Confirmation Bias causes us to pay closer attention to things we like or agree with. Take the news, for example: conservatives tend to follow one news source while liberals follow an entirely different one.

Is the news between these two channels substantially different? No, it isn’t. The difference lies in the way the facts are presented. With every remark, facial gesture, and literary trope, news providers can present the same fact to two people on opposite sides of the political spectrum – and have them both believe the fact proves a point in their favor.

To apply this effect in your business, you need only look toward the things you and your audience agree on. To maintain an ethical application, these things shouldn’t be negative opinions about other people (this can be a slippery slope).

Our Hook & Call strategy is built around the ethical application of the Context Effect in your business. It offers you the chance to grab someone’s attention quickly and nearly effortlessly.

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Published by Dan Russell

Dan is the founder and CEO of Vivid Labs.