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December 6, 2019

The Hook & Call

December 6, 2019

An innate human trait known as Confirmation Bias causes us to pay closer attention to things we like or agree with. Take the news, for example: conservatives tend to follow one news source while liberals follow an entirely different one.

Is the news between these two channels substantially different? No, it isn’t. The difference lies in the way the facts are presented. With every remark, facial gesture, and literary trope, news providers can present the same fact to two people on opposite sides of the political spectrum – and have them both believe the fact proves a point in their favor.

To apply this effect in your business, you need only look toward the things you and your audience agree on. To maintain an ethical application, these things shouldn’t be negative opinions about other people (this can be a slippery slope).

Our Hook & Call strategy is built around the ethical application of the Context Effect in your business. It offers you the chance to grab someone’s attention quickly and nearly effortlessly.

About Vivid Labs

Vivid Labs is a science-based marketing agency. We focus on conversion optimization, which is the science of improving the performance of a sales or marketing system. We publish our findings and strategies for you to explore and try in your own organization.

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The Hook & Call

An innate human trait known as Confirmation Bias causes us to pay closer attention to things we like or agree with. Take the news, for example: conservatives tend to follow one news source while liberals follow an entirely different one. Is the news between these two channels substantially different? No, it isn’t. The difference lies in the way the facts are presented. With every remark, facial gesture, and literary trope, news providers can present the same fact to two people on opposite sides of the political spectrum – and have them both believe the fact proves a point in their favor.

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Team Vivid is certified through all four of MECLABS Research Institute's training programs. Certification under these programs means that our team knows how to plan, launch, and manage a marketing campaign with a proper balance between creativity and statistical proficiency. In short, we stay up to date on all the best ways to make your marketing profitable.

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