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December 5, 2019

The Choice Optimizer

December 5, 2019

Avoiding information overload with your customers is essential to keep their attention during the sales process. Yet, when many companies provide purchase options, they unknowingly overload their prospects with too many choices, leading to what’s known as “choice deferral.”

In the Choice Optimizer strategy, we look at the Limited Choice effect and how it can offer us a chance to sensibly restrict purchase options at the time of sale, leading to higher close rates.

About Vivid Labs

Vivid Labs is a science-based marketing agency. We focus on conversion optimization, which is the science of improving the performance of a sales or marketing system. We publish our findings and strategies for you to explore and try in your own organization.

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