When we play a part in the creation of a product, we create an emotional attachment to it and will pay a premium for it. Whether it is a piece of IKEA furniture or an upgrade to our car, our own involvement in the assembly of an item connects us deeply to that item.
Consider possible ways of involving your customers in the assembly of your product or provisioning of your service. Involving them in the process, if it fits your business model, will allow you to demand a premium price. In some cases, this may even save you money, as IKEA does by avoiding the need to have their employees assemble furniture.