People have a tendency to pay closer attention to, and more easily notice, sensory cues that align with their recurring thoughts at the time. For example, someone who is hungry will have a higher tendency to notice restaurants.
Ask yourself what your customer’s recurring thoughts (what they are most familiar with and what they think about regularly) are at the moment they could pay attention to you. How can you incorporate those thoughts into your marketing materials, from your imagery to your copywriting? Be sure to maintain an ethical approach to this strategy and only focus on positive recurring thoughts rather than negative recurring thoughts such as anxiety or depression.