A comprehensive database of field-tested and ethical neuromarketing techniques you can use in your split tests, messaging, product development, and more.
We want more businesses to have these tools—we sure would appreciate a share if you’ve got 10 seconds!
There are two methods we use to organize the NeuroTactic Library: the DREAM method and the AIDA method. You can find information on each method below, as well as explore the NeuroTactics inside each method. You can find any NeuroTactic using either method.
The ingredients of a purchase
These are categories designed by Vivid Labs around the latest research in neuromarketing techniques. Each step represents a unique "ingredient" to a customer's buying decision.
We feel a psychological weight when tasks remain unfinished, and we will remember unfinished tasks longer than tasks which have been completed.
We reject immediate increases in pain, but we accept small, incremental increases in pain, even when both final pain levels add up to the same amount
We tend to reject facts, and even evidence, when it is in contradiction of our existing beliefs
We will modify our behavior in ways that earn rewards
We go out of our way to behave in line with commitments we've made in the past
We value things higher when there are barriers to accessing them
We alter our behavior when provided with real-time feedback on our performance
We anchor familiar places and experiences with the mood we were in during our last encounter with that place or experience
We tend to seek out information that confirms our existing beliefs
We tend to believe that options inside large categories are superior to options in small categories
We notice something more frequently after noticing it or learning about it for the first time
We trust authoritative figures more than our peers
We more readily pay attention to things with which we're already familiar
The steps of a buying decision
These four categories are the traditional drivers behind effective marketing. They represent the four stages of thinking or action a customer must move through in order to make a buying decision.
We place more trust in specific statements and offers than those which are vague
We place more trust in things and people that our peers already trust
When a resource is limited, its value increases
We feel an innate pressure to return a favor
A painful experience is more powerful than a gain of equal measure
Uncertain positive outcomes can increase the perceived value of an offer
The way a fact or number is presented affects how we see its relative value
We value things that we own more than things we don't
We are more likely to achieve a goal when we're given a head start
A small step toward an outcome raises the chances of taking larger steps in the future
Adding clarity and specificity to your message increases trust
A well-researched marketing technique that puts your price into perspective