Join our CEO for a weekly review of marketing trends, strategy walkthroughs, and important marketing news.
How To De-Risk Your Funnel With Ethical Neuromarketing
Human beings are hard-wired to avoid risk, and we’ll pay a premium to have it removed from our lives. In this episode of Vivid Labs Live, we’ll show you how to leverage Risk Aversion and the Certainty Effect to reduce the level of risk when someone decides to buy from you or register for your free offer.
What does the shampoo industry have to tell us about the way our brains work when we buy things? Turns out there is more to buying shampoo – and for that matter, anything – than you may have thought. We’ll investigate subconscious biases and little-known buying triggers inside this episode of Vivid Labs Live.
Eye Path & Page Structure
What do books and web pages have in common? It turns out that we read websites the same way we’ve learned to read books. Tune in this week for an exploration of eye path and how it affects the structure of the pages inside your funnel and website.
Marketing With Sound
Sound has a powerful influence on how and what we buy. It also can help – or hinder – your brand recognition. In this week’s episode of Vivid Labs Live, we’ll explore how to use sound to your benefit (and what to avoid along the way).
Marketing Trends To Watch In 2021
Join us for a special edition of Vivid Labs Live! In this episode, we’re exploring important marketing trends to watch in 2021, what technologies to keep your eye on, and a few important principles to remember along the way.
The Psychology Of Headlines
Headlines are the most important marketing tool in your arsenal. In this episode, we’ll share important psychological triggers that will help you be more creative and successful when writing your headlines.
Building A Tripwire Checkout Page
A tripwire page is the first opportunity someone has to buy from you. It’s important to structure it in a way that reduces friction, or small “micro-no’s” that pop up for prospective customers. In this episode, we’ll explore how to remove those friction points by adding specific checkout elements.
The Endowed Progress Effect
The Endowed Progress Effect states that we have a higher likelihood of completing a task when we’re given a head start. This mental bias makes a big difference in your sales funnel, so in this episode we’ll show you how to use it to your advantage.
Writing Tripwire Page Headlines
Writing a headline for a tripwire sales page is different than writing a normal headline. In this episode, we’ll talk about the major differences between normal headlines and tripwire page headlines, and we’ll give you a system to follow in order to write a powerful tripwire page headline of your own.
Deadline Countdown Timers
Scarcity has a powerful effect on our brains when used effectively and ethically. When you use a deadline countdown on a landing page or sales page, you are adding scarcity to your offer. In this episode of Vivid Labs Live, we’ll explore how to structure that deadline in an honest and effective way.
Planning Tripwire Page Videos
Video is the most engaging form of content you can create. So why don’t more people use it correctly on their tripwire sales page? In this episode of Vivid Labs Live, we’ll show you how to plan, record, edit, and embed an effective sales video on your tripwire sales page.
Checkout Page Best Practices
Most checkout pages are bland, boring versions of what customers have come to expect in a digital marketing world. More to the point, there are often important marketing elements missing from checkout pages, which decreases the number of people who feel encouraged to buy from you when they arrive on the checkout page. In this episode of Vivid Labs Live, we’ll explore what those elements are and how you can immediately upgrade your checkout page design and copywriting for an instant boost in conversions.
The Table Rush
A Table Rush in digital marketing is the use of a tool that shows when people are buying, what they’re buying, and other important social proof information – all while a prospective customer is viewing your sales or checkout page. In this episode of Vivid Labs Live, we’ll show you how to use a Table Rush tool to your advantage, what to show people, and just as importantly, when to back off and let your customers decide for themselves.
Using 2-Step Order Forms
The order form is a critical piece of your checkout page – without them, nobody could buy from you! But what happens when your order form seems visually overwhelming and your prospective customers leave out of frustration? It may be happening more than you think. 2-Step Order Forms are the solution to checkouts that require shipping information or other custom fields beyond just contact and payment information. In this episode of Vivid Labs Live, we’ll show you how to build one and when to use a 2-step order form instead of a single step one.
High-Converting Payment Plans
Payment plans are a great option if you are selling a mid- or high-ticket product on your website. They reduce the cash flow stress of a purchase, opening up larger pools of prospective buyers. In this episode of Vivid Labs Live, we’ll show you how to choose a payment plan, what to avoid in order to increase collections, and what types of products are best suited for payment plans.
Using Videos On Your Checkout Page
Adding a video to your checkout page has the potential to increase certainty around a purchase. By doing so, you can boost sales conversions simply by adding a deeper element of trust and clarity into the checkout process. In this episode of Vivid Labs Live, we’ll show you how to plan your checkout page video, when to use it, and how to monitor its performance.
The Double Option Upsell
A one-click upsell gives your brand-new customers the ability to add an item to their order without re-entering their credit card information. Sometimes, the price point of that upsell can be too high for a new customer to consider. In these cases, we add what’s called a Double-Option Upsell. This gives your customer the chance to complete their add-on purchase with a payment plan, or get access to a different version of the product at a different price point. In this episode of Vivid Labs Live, we’ll show you how to structure this second upsell option and how to position it alongside your existing upsell offer.
The Zeigarnik Animation
We have a 90% higher recall rate of incomplete tasks than we do of tasks that have been completed. This psychological trait (known as the Zeigarnik Effect) affects how we work, buy, and even interact with people. In this episode of Vivid Labs Live, we’ll show you how to use animations on your checkout page as a way to leverage the Zeigarnik Effect to your advantage and have more people moving through your funnel with confidence.
Dan is the founder and CEO of Vivid Labs. He's constantly on the lookout for new trends and technology that can be paired with cutting-edge marketing strategy so you can squeeze more profit from your funnels.