Just like your computer’s operating system keeps your computer running fast and smoothly, a marketing operating system is responsible for tracking and managing your company’s marketing, including profitability. There are three cycles that make up Vivid Operating System:
At Vivid Labs, we believe that marketing should be constantly focused on profit and that profitability should dictate all other marketing projects. That’s why we always begin by ensuring our workshop members and Direct Advisor clients have a clear understanding of where their marketing profitability stands.
To do that, we use a process called the Profit Cycle. Using a tool called the Executive Marketing Report (EMR), you’ll have a clear understanding of where your marketing profitability stands and where improvements are needed. Your EMR will inform upcoming campaigns to run, including social media, blogging, and other standalone campaigns.
As Peter Drucker said, what gets measured gets managed. In this step of VOS, you’ve done the measuring and now need to start managing—but where to begin?
Using your sales funnel reports and a tool called the Funnel Grid, you’ll be able to spot bottlenecks in your customer journey. Once spotted, these bottlenecks can be fixed by choosing specific neuromarketing-based Split Test Sprints from our NeuroTactic Library. Once implemented, these split tests will begin to improve the performance of your sales funnel.
As you launch your split tests, you’ll be able to keep them organized in your Marketing Asset Database. This is a place where you record and store your split test records as well as links to primary marketing assets, such as sales funnel and checkout pages.
The final step in Vivid Operating System is the Media Cycle. This process ensures you have a steady stream of highly-engaging content on your blog and social media channels.
Using the media and campaign briefings from the Profit Cycle, you’ll know exactly what content to publish and when—and now it’s a matter of simply creating it. Using our Marketing Scientist Training, you’ll use the proper tracking methods to ensure this campaign feeds back into the Profit Cycle.
After you’ve built the three cycles of Vivid Operating System into your business, your company will be in good enough shape to start bringing in more marketing team members.
Depending on the best timing for your business, that could be immediate or it could be months away. In either case, it’s important to know what to do when the time comes to grow the team.
Your marketing operations are now organized, well-documented, and optimization procedures are being followed (which means your marketing is either profitable or well on its way to being profitable). The biggest challenge now is finding someone to take over all of it for you.
Finding a talented Marketing Director is a tough challenge these days. That’s why we designed the Marketing Scientist Skills Exam.
This 60-minute online exam can be used to qualify a candidate for your marketing positions. It’s designed to give you transparent feedback on whether someone has the intellectual “chops” to do the job right.
You can click the link above to purchase the exam right now, or you can register for the Marketing Scientist Workshop below (which includes access to the exam as part of the ticket fee).
A marketing training experience like no other.
Join Dan Russell for a live, interactive workshop to experience Vivid Operating System for yourself. The Marketing Scientist Workshop is built to give you the exact same knowledge and systems that have helped Vivid Labs unlock over $50,000,000 in annual revenue for our clients over the years.
1-on-1 support to get VOS into your team and business—fast.
Our Direct Advisor Program is built to supercharge your implementation of Vivid Operating System. You’ll be brought through a private workshop to get your team up to speed, and then over the course of six months, your team will work directly with Dan to implement the components of VOS into your business. You get regular reports on progress every step of the way.