I’m Dan Russell, the CEO and Founder of Vivid Labs.


Note: This blog was suspended on Jan 1, 2022. Please refer to the Goldpan Report for my most recent updates. Thank you!

Swipe files

Back in the Mad Men days, copywriters would have swipe files in their desks for when they needed inspiration. These were literally files filled with newspaper clippings of ads they liked. Ads they wanted to learn from and remember. A

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Back in the 60’s and 70’s you had to wait weeks to find out if a marketing campaign was working (for that matter, you had to wait for the phone line to be available to make a call). It would

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Way back when I was at my investment banking internship, I had lunch with my boss. He was the Managing Director of Equity Capital Markets, which means he was in charge of all the IPO’s that the bank launched. This

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Why science is important in marketing

Without a scientific perspective, art and intuition will take over. This is not a bad thing if you’re staring at a blank canvas. But it can mean death to your business if you’re paying for advertisements or have any kind of marketing expenses.

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Flipping it around

There’s a questionable statistic floating around the internet that companies spend an average of ninety-something dollars to get someone to visit their website and an average of one dollar to convert them. Regardless of the statistic, the fact is that

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Funnels don’t change anything

Sales funnels are popular because they’re simple. They promise higher transaction value. They help you focus on the numbers that matter. They require less upkeep than a website. Regardless of whether you’re offering products or services, high-ticket or low-ticket, virtual

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