Patience
April 1, 2021
Back in the 60’s and 70’s you had to wait weeks to find out if a marketing campaign was working (for that matter, you had to wait for the phone line to be available to make a call). It would
I’m Dan Russell, the CEO and Founder of Vivid Labs. I post just about every day. You can connect with me using the links below.
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Expectations
March 31, 2021
Way back when I was at my investment banking internship, I had lunch with my boss. He was the Managing Director of Equity Capital Markets, which means he was in charge of all the IPO’s that the bank launched. This
Why science is important in marketing
March 30, 2021
Without a scientific perspective, art and intuition will take over. This is not a bad thing if you’re staring at a blank canvas. But it can mean death to your business if you’re paying for advertisements or have any kind of marketing expenses.
Flipping it around
March 29, 2021
There’s a questionable statistic floating around the internet that companies spend an average of ninety-something dollars to get someone to visit their website and an average of one dollar to convert them. Regardless of the statistic, the fact is that
Funnels don’t change anything
March 16, 2021
Sales funnels are popular because they’re simple. They promise higher transaction value. They help you focus on the numbers that matter. They require less upkeep than a website. Regardless of whether you’re offering products or services, high-ticket or low-ticket, virtual
The Power Of Personalization
December 2, 2020
A group of 274 study participants were shown 10 t-shirts, then split into four groups. Each group was asked to rate the shirts on either (1) Likeability, (2) Casualness, (3) Colorfulness, or (4) how well it matched a hat. The
Patience
April 1, 2021
Back in the 60’s and 70’s you had to wait weeks to find out if a marketing campaign was working (for that matter, you had to wait for the phone line to be available to make a call). It would
Expectations
March 31, 2021
Way back when I was at my investment banking internship, I had lunch with my boss. He was the Managing Director of Equity Capital Markets, which means he was in charge of all the IPO’s that the bank launched. This
Why science is important in marketing
March 30, 2021
Without a scientific perspective, art and intuition will take over. This is not a bad thing if you’re staring at a blank canvas. But it can mean death to your business if you’re paying for advertisements or have any kind of marketing expenses.
Flipping it around
March 29, 2021
There’s a questionable statistic floating around the internet that companies spend an average of ninety-something dollars to get someone to visit their website and an average of one dollar to convert them. Regardless of the statistic, the fact is that
Funnels don’t change anything
March 16, 2021
Sales funnels are popular because they’re simple. They promise higher transaction value. They help you focus on the numbers that matter. They require less upkeep than a website. Regardless of whether you’re offering products or services, high-ticket or low-ticket, virtual
The Power Of Personalization
December 2, 2020
A group of 274 study participants were shown 10 t-shirts, then split into four groups. Each group was asked to rate the shirts on either (1) Likeability, (2) Casualness, (3) Colorfulness, or (4) how well it matched a hat. The
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