E-Commerce Optimization

Checkout Page Upgrade

You work hard to get customers to your checkout page. Let us help you get them over the finish line.

Get fast, permanent upgrades to your checkout page in just 60 days. Using our hard-won NeuroTactic split test library, we can sniff out improvements to your checkout page in a matter of a few weeks. We take care of the tech stuff while you sit back and watch as more people buy.

Before

Background:

Dry Farm Wines approached Vivid Labs with a request to improve their checkout conversion rate. We used our Checkout Page Upgrade to improve checkout performance.

Duration:

55 Days

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After

NeuroTactics Tested:

Endowed Progress Effect 
Risk Aversion
Zeigarnik Effect
SOCIAL PROOF

Result:

+ 90.33%

Increase In Checkout Completions

All results are statistically verified to a 95% degree of confidence

60 Days Of Smarter Split Tests For Your Checkout Page

We’ve spent the last eight years field-testing and documenting the best-performing conversion optimization tactics in existence. Each of these NeuroTactics is based on decision science and designed for ethical application to your checkout page.

No More Guessing

During the Checkout Page Upgrade, we design a unique combination of NeuroTactics for you. This “NeuroTactic cocktail” is based on your product, your brand, and your business model. You get curated improvements that have the highest chance of making immediate positive impacts on your revenue level.

0
NeuroTactics Available

As Of Q3 2021

Click A Box Below To Learn More:

NeuroTactic #17

Endowed Progress 

NeuroTactic #2

Social Proof

NeuroTactic #29

Feedback Loops

NeuroTactic #38

Category Size Bias

NeuroTactic #11

Zeigarnik Effect

NeuroTactic #25

Autonomy Bias

Some Of The Commerce Platforms We Support:

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Endowed Progress Effect

NeuroTactic #17

Summary:

In a study of 300 people visiting a car wash, researchers found that using a rewards card in a unique way affected how often patrons returned to the car wash. The control group of 150 car wash patrons were given a normal rewards card with 8 stamp spots—the type that you get stamped in each time you visit the business. The promise to the patrons was that they would receive a free car wash if they returned to the car wash 8 times to receive 8 stamps. The other 150 patrons received the same card, but with 10 stamp spots and 2 spots already stamped as a “favor.” 

Despite the fact that both groups of 150 people required 8 stamps to claim their free car wash, 79% more people redeemed their free car wash from the group with the two spots already stamped. The head start given by the two free stamps triggered the Endowed Progress Effect, causing the second group to feel more motivated to finish getting the rest of the stamps.

The Endowed Progress Effect states that we have a higher chance of achieving a goal that we have a head start toward, especially when there’s a reward for achieving the goal. 

The most direct applications of the Endowed Progress Effect are web page progress bars with 20-30% head starts, sign-up bonuses (such as points when you sign up for a new credit card), “new customer boosts” in a loyalty program, and bonuses upon signing up for an affiliate program. Any kind of head start that encourages a customer or partner to achieve a certain goal, such as coming back to a car wash a certain number of times, can be used to trigger the Endowed Progress Effect.

What Are NeuroTactics?

NeuroTactics are created when we translate a complex piece of brain science research into a practical and ethical marketing technique.

We use NeuroTactics to run cutting-edge split tests on your checkout page. With these science-backed and field-tested techniques in hand, Vivid Labs is capable of achieving massive improvements in your conversion rates in as little as a few weeks. 

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Social Proof

NeuroTactic #2

Summary:

Our behaviors are constantly influenced by the behavior of others. When we are in a new environment or faced with a new decision, we look around toward other people for a clue as to what the “right” behavior or decision is. In marketing, this is known as Social Proof.

Social proof comes in many forms, but the most popular and well-known form is the testimonial. Whether written or in a multimedia format, a testimonial shows prospects that your product or service is not risky. The more testimonials you have, the more persuasive your argument is. 

There are many other forms of social proof beyond the testimonial. Any situation in which a large group of people is featuring an endorsement of a particular product, service, movement, or brand, social proof is at work.

What Are NeuroTactics?

NeuroTactics are created when we translate a complex piece of brain science research into a practical and ethical marketing technique.

We use NeuroTactics to run cutting-edge split tests on your checkout page. With these science-backed and field-tested techniques in hand, Vivid Labs is capable of achieving massive improvements in your conversion rates in as little as a few weeks. 

Click To Close

Feedback Loops

NeuroTactic #29

Summary:

The government of Garden Grove, California installed five radar speed signs at five separate locations in which drivers routinely drove too fast. The sign would flash a bright light and display a driver’s speed if they were 5MPH or more above the limit. After these signs were installed, speed in those five locations immediately dropped 22% from 44mph to 34mph.

We are on a constant lookout for information that provides us with direction on what actions we should take. Feedback Loops provide us with this direction by telling us how we are performing relative to a certain standard. In the study mentioned above, that standard was a speed limit. When we encounter a feedback loop, we automatically change our behavior to align with what we believe should be “better.” 

Implementing feedback loops into your CRM automations, membership programs, and in-store experience (if you have a brick-and-mortar location) will bring out the best levels of engagement in your customers. It could also very well lead to a boost in sales. Gamification technology is a great example of using feedback loops in all kinds of areas in business.

What Are NeuroTactics?

NeuroTactics are created when we translate a complex piece of brain science research into a practical and ethical marketing technique.

We use NeuroTactics to run cutting-edge split tests on your checkout page. With these science-backed and field-tested techniques in hand, Vivid Labs is capable of achieving massive improvements in your conversion rates in as little as a few weeks. 

Click To Close

Category Size Bias

NeuroTactic #38

Summary:

In an experiment with 15 lottery balls, researchers painted 11 of the balls red and asked study participants which ball they would bet on. Participants overwhelmingly chose the painted balls - even though each ball had an equal likelihood of winning. This is known as Category Size Bias

This bias causes us to believe that an option classified into a large category is superior to an option classified into a smaller category. In addition, we tend to believe that options within large categories “take no” on the characteristics of the category itself. In reality, neither belief is rooted in fact.

When providing options to your customers, use category sizes to direct their attention to the products you would like to sell most. Avoid using too many categories (this will lead to Choice Overwhelm) and choose your categories based on criteria that are relevant to your brand or product type (for example, if you are selling baseball bats, organize them by size or material rather than color).

What Are NeuroTactics?

NeuroTactics are created when we translate a complex piece of brain science research into a practical and ethical marketing technique.

We use NeuroTactics to run cutting-edge split tests on your checkout page. With these science-backed and field-tested techniques in hand, Vivid Labs is capable of achieving massive improvements in your conversion rates in as little as a few weeks. 

Click To Close

Zeigarnik Effect

NeuroTactic #11

Summary:

Pending assignments or tasks stay in our memory longer than completed assignments. When we try to remember all of our pending tasks, they come to mind easily. If, on the other hand, we try to recall all of our completed tasks in the same time frame, we have more difficulty bringing them to mind. We feel a psychological weight of unfinished tasks, and have a higher recall rate of them, until they are completed.

Your customers are consciously and unconsciously aware of the tasks they have left incomplete. In the case of your marketing and sales process, these incomplete tasks can range from reading an email to scheduling a sales call to signing a contract. Reminding your prospects and customers of these tasks, such as sending a cart abandonment email, will increase the likelihood that they will complete them. To get the most out of this effect, be sure to highlight the emotional release they will feel once the task is complete.

What Are NeuroTactics?

NeuroTactics are created when we translate a complex piece of brain science research into a practical and ethical marketing technique.

We use NeuroTactics to run cutting-edge split tests on your checkout page. With these science-backed and field-tested techniques in hand, Vivid Labs is capable of achieving massive improvements in your conversion rates in as little as a few weeks. 

Click To Close

Autonomy Bias

NeuroTactic #25

Summary:

Pending assignments or tasks stay in our memory longer than completed assignments. When we try to remember all of our pending tasks, they come to mind easily. If, on the other hand, we try to recall all of our completed tasks in the same time frame, we have more difficulty bringing them to mind. We feel a psychological weight of unfinished tasks, and have a higher recall rate of them, until they are completed.

Your customers are consciously and unconsciously aware of the tasks they have left incomplete. In the case of your marketing and sales process, these incomplete tasks can range from reading an email to scheduling a sales call to signing a contract. Reminding your prospects and customers of these tasks, such as sending a cart abandonment email, will increase the likelihood that they will complete them. To get the most out of this effect, be sure to highlight the emotional release they will feel once the task is complete.

What Are NeuroTactics?

NeuroTactics are created when we translate a complex piece of brain science research into a practical and ethical marketing technique.

We use NeuroTactics to run cutting-edge split tests on your checkout page. With these science-backed and field-tested techniques in hand, Vivid Labs is capable of achieving massive improvements in your conversion rates in as little as a few weeks. 

Some Of The Commerce Platforms We Support:

But we don't stop there

We use a platform called Visual Website Optimizer to run split tests on your checkout page.

Not only do we cover the fees for the platform for 60 days (a minimum $400 value), but we’ll also hand over ownership to the entire account after we’re done. The account will be legally yours, which means you can continue to use it to run tests of your own.

Plus, we’ll give you access to our split testing training from our Marketing Scientist Masterclass. With that in hand, your marketing team can learn the ins-and-outs of running smart, effective tests on their own.

We do the math to make sure your improvements are permanent

Your Checkout Page Upgrade comes with full-service statistical analysis of your results to make sure the optimizations we make to your checkout page last a long, long time.

We require a statistical certainty of 95% with all of our tests, which means that when we generate a result for you, it’s permanent.

This is a probability distribution of a real checkout page test. We use data like this to make sure your improvements are permanent.

Years of experience at your disposal

We’ve generated results for businesses in all kinds of industries. This means that when we start working on your checkout page, you can rest assured that you’re in good hands.

6,797% Increase
In Webinar Orders

YOURLABWORK
www.YourLabwork.com

90.3% Increase
In Checkout Rate

DRY FARM WINES
www.DryFarmWines.com

1,299% ROI
First-Time Virtual Summit

CHIP LEADER COACHING
www.CLCPoker.com

814.54% Growth
In Online Checkouts

KNOX COMPANY
www.KnoxBox.com

If Your Business Makes At Least $5 Million Per Year...

1% INCREASE

IN CHECKOUT CONVERSIONS

X

$5 MILLION

IN ANNUAL REVENUE

=

$50,000

IN RECOVERED ANNUAL SALES

What would you invest for another $50,000 in annual revenue?

Checkout Page Upgrade pricing

Clear Pricing With Immediate Value

We’re a data-driven company, which means our value should be immediately clear. That’s why we charge a simple, low setup fee to get you immediate results.

View A Sample Project Breakdown

One-Time Fee

$500

plus a performance bonus on additional revenue generated

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Sample Project Breakdown

For a company with $5 million in annual revenue, a 1% improvement in checkouts equates to a minimum of $50,000 in recovered sales over the course of a year.

With a $5,000 investment in the Checkout Page Upgrade, that company receives a 10X return on investment. That's what we call a great ROI.

Performance Bonuses

Our initial goal is to increase your checkout page completion rate by a minimum of 1%, but our real goal is to get way better results than that. 

To align incentives, we include a performance bonus program in each Checkout Page Upgrade. This incentive is what allows us to provide such a low initial fee, and it's also what drives us to achieve better and better results over the course of our time working together.

20% Of Added Revenue For 3 Months

Our performance bonus is straightforward and takes E-commerce profit margins into account. After the Checkout Page Upgrade is complete, we provide you with a statistically verified report on the improvement of your checkout page conversions.

Any checkout conversion increases surpassing 1% will be subject to a performance fee. This fee is equal to 20% of the total value of increased revenue for three months (based on the prior 3 months of revenue) following the end of the Checkout Page Upgrade period. The 

Example:

  1. Last 3 Month Revenue: $1,250,000
  2. Checkout Page Improvement: 14% increase
  3. Monthly Revenue Increase: $58,333
  4. Post-1% Revenue Increase: $54,166
  5. 20% Fee On Post-1% Revenue Increase: $10,833
  6. 20% Fee Over 3 Months: $32,499

Why is the Performance Fee 20%?

The average profit margin for E-commerce businesses is 40% (source). With a 20% performance fee, Vivid Labs is positioned as a 50/50 profit partner on any improvements we make to your checkout page. This is designed to take the profitability burden out of traditional revenue-share fees and provide Team Vivid with an incentive to deliver the best results possible. 

Does Your Company Qualify?

The Checkout Page Upgrade is ideal for specific businesses that match the following requirements:

 If your business meets these requirements and you’re interested in the Checkout Page Upgrade, we invite you to enter your information below.