Neuro-Tactics Articles

The Power Of Personalization

The Power Of Personalization

A group of 274 study participants were shown 10 t-shirts, then split into four groups. Each group was asked to rate the shirts on either (1) Likeability, (2) Casualness, (3) Colorfulness, or (4) how well it matched a hat. The full group was then asked to rate how fun...

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