A group of 274 study participants were shown 10 t-shirts, then split into four groups. Each group was asked to rate the shirts on either (1) Likeability, (2) Casualness, (3) Colorfulness, or (4) how well it matched a hat. The full group was then asked to rate how fun...
Present Bias causes us to have a greater desire to make decisions that benefit us in the short term, such as massages or going out for drinks.
People are happier and more satisfied when they have control over their surroundings. Autonomy Bias creates a sense of customer control in our marketing.