Marketing Strategy Articles

The Top 7 Benefits of Split Testing for Businesses

The Top 7 Benefits of Split Testing for Businesses

Converting your customers and clients on your business website is not a science — but split testing makes it so.  A repeatable and reliable science, at that.  If you aren’t already using split testing, you have to ask yourself:  Why? Here’s the thing:...

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How Do You Launch a New Product?

How Do You Launch a New Product?

The success or failure of product launch can mean the difference between taking your business to new heights or having to close the doors. Thankfully, it isn't hard to get it right if you follow our 6-step process to a successful new product launch. We'll start with...

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How Can I Use Psychology to Improve My Marketing?

How Can I Use Psychology to Improve My Marketing?

The power of psychology in marketing is extraordinary. Vivid Labs' DREAM model is one of the best modern examples of the impressive impact neuromarketing can have on purchasing behavior. Developed according to the Neuromarketing Code of Ethics established by the...

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“How Do I Build a GREAT Marketing Team?”

“How Do I Build a GREAT Marketing Team?”

As the only conversion optimization agency that combines the scientific method with cutting-edge brain research, Vivid Labs uses proven strategies to deliver marketing excellence. We look forward to arming you with the tools you need for your company to thrive!

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Marketing KPIs-Do You Know Yours?

Marketing KPIs-Do You Know Yours?

When marketers are asked what their KPIs, or marketing performance indicators, are, most struggle to come up with an answer. Many don't know what the best marketing KPIs to track are, or what metrics they should be paying the most attention to. In reality, there are...

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How to Launch a Membership Site

How to Launch a Membership Site

One of the first steps in creating a successful membership site is figuring out where to begin. You may be asking yourself, “what is the first step into launching a membership site, what should I look for in a hosting site, how should I price everything out, who is my...

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