We’re taking our favorite copywriting book, Breakthrough Advertising, and putting it to the test for a year.

We’re learning along the way – and so will you.

January 13, 2020
It begins.

The Beginning

We are off! Today, we begin our journey to testing the strategies inside Breakthrough Advertising. If all goes well, we will have a new set of data backing up some of the most well-known and effective copywriting strategies in the world.

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