Welcome to Vivid Labs

We use cutting-edge neuromarketing, the scientific method, and common sense to publish straightforward, profitable, and (dare we say) fun marketing training for businesses.

A weekly newsletter from Dan containing candid opinions on marketing trends, answers to member questions, and marketing operating system guidance for businesses large and small.

Snake Oil walks you through the history and current affairs of the marketing world, providing critical lessons that will break you free from marketing’s ever-tightening grip on your calendar and bank account.

A private workshop hosted by Dan to walk your company through the formation of your own marketing operating system

About Our Founder

Dan Russell

When I was 23, I started Vivid Labs as a marketing agency. We spent eight years running hundreds of campaigns and thousands of split tests. All told, we unlocked over $50,000,000 in revenue for our clients. 

We were able to do that by focusing on the right balance of art and science in the marketing we created. 

Today, I’m sharing the lessons we learned through the Goldpan Report newsletter, my book Snake Oil, and speaking engagements.

Let the numbers do the talking

1,299% ROI
Virtual Summit


814.54% Growth
In Facebook Sales


“Dan is the most professional, knowledgeable, and versatile marketer that I’ve encountered by a wide margin. I was impressed how quickly Dan not only pinpointed the challenges I was facing in my business but also grasped a fundamental understanding of my (very unique) industry as a whole.”

John Beauprez

John Beauprez


“The workshop was an eye-opening experience for me and I consider myself as a marketing savvy CEO. Dan managed to bring so much clarity and “translate” in simple way marketing concepts, that I thought I am familiar with, bit always confused on how to best use and apply them. The workshop gave me structured knowledge and now I can build a roadmap for my marketing strategy. I have now much greater understanding of how to create and analyse funnels, how to validate and test specific campaigns and identify, set and measure KPIs and how to control my marketing budget. As a CEO of Digital Health consultancy, this workshop has given me tools to be able to ask the right questions and criteria to recruit the right Marketing director, or service that will help us grow.”

Biliana Barker

Founder & CEO

998.1% Increase
In Webinar Leads


31.25% Increase
In Lead Flow

“Dan’s teaching is clear, logical, and thoughtful. He covered both what we need to think through and prepare before we do our marketing, as well as what to watch after we start. Dan is kind and caring, and connected with us, addressing our questions and concerns directly. I highly recommend Dan Russell and Vivid Labs.”

Sarah Rattray


“Over many years I’ve seen Dan uphold a standard that few can match. He’s leading the frontier of neuromarketing and I’ve seen him deliver impressive results for his clients time and time again. When you work with Dan you know you’ll receive Creativity, Integrity and Results that are unparalleled.”

Sebastian Cruze


“Unbelievably helpful! We’ve seen our webinar leads increase ten-fold, received more registrations for our events, and launched more successful campaigns. Our CEO is thrilled with the results.”

Kelly Dahmer

Director Of Communications

6,797% Increase
In Webinar Sales


26.4% Increase
In Checkout Rate


The Marketing Scientist Workshop is a privately-curated experience for teams of five or more people. Dan will guide you through a full-day planning and implementation experience to build your marketing operating system, including:

By the end of the workshop, you’ll have a more efficient set of systems to run your marketing operations. From meeting schedules and agendas to a practical neuromarketing-based split testing calendar, you’ll have everything you need to jumpstart your marketing efforts and regain the balance of marketing art and science within your organization.

Schedule a call with Dan